E-marketing is becoming an integral part of nearly every business’s marketing mix.
In the past, e-marketing consisted of just having a website or by just placing banner ads on other websites. More recently, the internet has produced a broader variety of tools that businesses can use to increase sales, regardless of whether or not business is conducted through the internet or in traditional ways. For some online businesses, online activities are the only form of marketing being practised.
Companies need to remodel and improve on current and past online strategies to attract and retain Customers.
Customers are more willing to use the internet to research and purchase products/services and more and more people are taking the leap to purchase on the web. New technology is available that measures the way customers behave while using e-commerce and retailers are now beginning to understand the various ways that people shop. These customer insights can provide targeted incentives to those customers, in an attempt to gain market share.
The benefits of online marketing are that many prospective customers are able to conduct business with a company and get up-to-date information 24 hours a day, 7 days a week. E-marketing allows a company to interact with customers that are not restricted to a geographical area. The internet offers the organisation a reasonably low expense option and a worldwide reach of clients. An e-commerce site is “virtual” by nature and provides benefits to businesses that don’t have a physical location.
With a history in catalogue sales, RS Components is no longer restricted by geographical areas. The internet has transformed the business into one that does not have to operate in ‘office hours’. In the past only customers with access to a RS Catalogue had access to a view of the product ranges. The internet provides a channel that is available to a wider spectrum of target markets, available at any time of day and easy enough to update on a regular basis.
The internet is an inexpensive means for customers to get to know what the company does and sells and can even be a “store front” for selling goods and services directly.
The Internet has greatly enabled small businesses to prosper because of the reasonably low cost to start and maintain a web presence. Therefore, e-marketing should be part of every business plan and every marketing strategy. Online activities are inclusive of content management and blogging; social media; internet sites; email and online chat forums.
Download the RS eBook 2 – Create your own website: a step-by-step guide. As a service to our customers, we offer a range of eBooks to help you, the customer, to improve the way you do business, including a guide on how to create your own online store. http://redrobot.co.za/useful/