Get noticed, get found. Improve your PPC! Part 2

Get noticed, get found. Improve your PPC! Part 2

So, we have been through the basics of PPC, what it can do for your business and we took a brief look at Search Query Reports, now let’s go in a little deeper. If you don’t remember the previous blog on PPC though or have not seen it, don’t worry check it out here, Get noticed, get found. Improve your PPC! Part 1

Now lets talk about Adcopy:
Adcopy is the main text of a clickable advertisement on your Google search page. The Adcopy is usually the second or third line on an advertisement that appears on the search engine. Adcopy is made up of different elements which the advertiser usually slips into the second and third line in order to captivate his audience.

Check out an example of an Adcopy Advertisement done by RS.





Some of the marketing tactics employed in order to make your Adcopy effective and successful is to make sure it meets the following criteria:

  • Credibility: You need to be able to show your customer that they can trust your brand or product
  • Attention: Your advertisement needs to stand out and grab attention. An explosive phrase or a new product release works well. Remember, you aren’t the only one in the market, so you need something that’s going to make an impact.
  • Benefit: Whether you are offering information, introducing a new product or providing a discount, ensure there is some sort of promise that will ultimately benefit your customer.
  • Action: Every advertisement needs a call to action. What do you want your customer to do? Do you want them to visit your website? Buy your product? Let them know what you need from them.

Adcopy might only be two to three lines long, but it isn’t the length that’s important but the quality that will leave an impact in the customers mind enticing them to try your business.

These are hyperlinks which navigate a customer to where they need to go. It’s fast, reducing the search time of a customer and often leads to a sale.

Keyword mining
This is the process of creating a list of keywords relevant to a particular campaign, which you believe will be popular searches with regard to what you’re trying to promote.

There you go, everything you need to know in a nutshell about PPC. Google is an amazing platform to get your business noticed and a great way to convert a searching customer into a purchasing one.